Take every chance to show who you are.
Your brand identity is more than just a logo, typefaces, and colors. Every contact you make with the public says something about you, whether you have thought about it or not! Let's make sure you don't miss any opportunity to get your point across. I can help with branding, marketing, press relations, publicity, and ad campaigns.
The branding guide I created for Montpelier included instructions for using the logo, and for use of our palette of colors and set of typefaces. But it also covered every element of our brand identity, from the texture of papers to the names of places on the property.
It may seem picky, but it gave a unified voice to our communications, which helped to reinforce our identity at every point of contact with our visitors.
In its first year, the edibleFEST had a confusing variety of looks, with a rack card designed by the local tourism bureau, a very different-looking ad designed by the magazine in which it ran, and a website with yet another visual identity. I pulled these all together into a unified appearance for all communications, with a style we applied to business cards, banners, promotional kits for prospective sponsors, name tags, and everything connected to the festival. A few of the pieces are above.
Through consistent repetition, people will be able to recognize your materials before they even read them, and will see that you have your act together.