Design projects start with questions. And end with answers!
It's not enough to look pretty if the design does not do the job of communicating
your message. I'll start by working with you to discover what we need
to accomplish, and then it's my job to find a way or make one.
The Have Dreams organization creates opportunities for people with autism, and their logo is a kite soaring in the wind. I was happy to provide a clean and elegant new look for their annual golf classic fundraising event.
The author was thrilled with this book cover photo and design. She wanted an image of feet on a dirt path but it was the dead of winter, so I arranged for the local conservatory to let us use their desert room for a photo shoot.
Don’t forget the back of the book: it needs to invite the reader in and carry out the design from the front as well. Michele wrote me, “Thanks again for your beautiful work—the design was exactly what I wanted!”
A fun assignment: photographing the South Bend Civic Theatre’s production of My Fair Lady. I could have danced all night!
The Ripple Effect choir is all about respecting differences, so for their signature concert I created an image of brushes of all sizes, shapes, and colors, each contributing to make a rainbow of stripes. We used it on the posters and programs.
We kept the look friendly but clean and professional for this video production company’s anniversary invitation, and left some space for an optional handwritten note.
Nothing bothers me more than a form that is hard to use (for the person filling it out or for the person retrieving the information). It’s a special passion of mine to try to make life a little better for everyone through functional design, and it is so rewarding to make a form that works. Sometimes it’s all business, like an intake form for a drug testing lab, and sometimes you get to have a little more fun for Trivia Night! (By the way, I designed that National Laboratories logo.)
For an informal wedding on a budget, we had the most important pieces commercially printed, and produced others on the bride’s home printer.
I reproduced elements from the invitation on these souvenir pint glasses, with printing on the front and back.
Flowers and leaves make a pretty pattern on the back of the invitation.
A logo for a conference on the environment to be held at a Catholic university. I designed it to work well in a variety of sizes and applications: it could be printed on a giant banner or stitched on a ball cap.
Logo design for an earth-to-table food festival in Virginia, seen here on a coffee cup. Their previous logo was all about the food, but the actual event was all about process, with chances to meet the food producers and watch chefs at work, so we made that point with some tools of the trade.
I made this logo and business card design for a cool old building in Tennessee that can be rented for events. We wound up printing these on a rustic tan paper and they look great. The client said, "You totally got what I was going for!! What a thinking designer! I love it. I love it. I love it!"
This business card for bluegrass musician Chris Jones needed to be done in a hurry. We produced the artwork in two-and-a-half hours from the time he called me to time it went off to the printers. My miraculous contacts at Printsource in Charlottesville, VA had the cards beautifully printed and delivered on the doorstep in just two business days, and gave us an amazing price. A good relationship with a professional printer is worth a fortune!
I wrote this bio for Chris early in his career, and it's a good example of economical printing. With just one color ink and no bleed, it could be reproduced on any copy machine. I used the same design elements but a different color of paper for each piece of the promo kit, and the finished product was quite handsome.
I've had a lot of fun creating CD and cassette tape packaging for musicians John Pennell, Eric Uglum, Ron Block, Copperline, Hwy 52, and the San Diego Bluegrass Club. Really getting to know the artists and the music allows me to match the images and design to their individual styles.
The covers get a lot of attention, but the discs and the insides of the booklets should not be an afterthought. I love to carry out the design to every part of the packaging.
Logo for a "home church" in Indiana. The Venn diagram highlights their focus on the things that unite the group while honoring their differences.
A presentation I produced in 2011 for James Madison's Montpelier, using Apple Keynote. This piece was designed to play in a kiosk display, and welcomed visitors to the Old Library room where James Madison did the critical thinking and writing that formed the basis for the Constitution. I was given the script and the recorded narration, and added the musical underscoring and all of the visual elements.
A logo for the combined newsletter and website of the San Diego Bluegrass Society and the Bluegrass Association of Southern California. I chose the name "inTUNE" to reinforce the cooperation between the two groups, but it also lent itself to calls to action: "Get inTUNE!" The horizontal lines of the logo suggest the fingerboard of a stringed instrument or the lines of a musical staff, without being too literal.
As assistant director of communications at James Madison's Montpelier, I had a chance to design all kinds of fun things! A2Z Design developed a wonderful look-and-feel for our printed collateral, and I carried out that style for all our in-house pieces.
A self-mailing brochure for the Archaeology Department at James Madison's Montpelier. I liked scattering the little artifacts on the mailing panel to invite you to open the brochure. I took a few of the photos, too.
Another example of effective low-budget design. Also, Ralph Stanley's agent liked my writing in this article so much, he used bits of it in Ralph's own PR kit for years.